Tag Archives: marketing

SMALL but APT Definitions

What is the difference between Advertisement, Marketing, Public Relation and Branding?

If we ask this question to an MBA graduate or someone pursuing some business administration courses we will fed up with the answers. They will shower full theory from the books Kotler and Bratton. But if we ask to explain the same in simple words, 99% of them will fail. But here comes the simple explanation of the same in simple words. This simple definitions  come from one of my great friends.

I am Merlin; I am a good gal —-Marketing

Merlin is a good girl… Merlin is a good girl…. Merlin is a good girl… Merlin is a good girl….… Merlin is a good girl——-Advertisement

You know Merlin is a good girl——-Public Relation (to a third person)

Yes; I know Merlin is a good girl——–Branding(to a third person)

Success of "Chinese Products"

We all know that the Chinese products are available in the market. Some items are pretty good but some of them are not. We can test the luck while purchasing the Chinese materials from the different outlets all over the world. We will get a variety of selection from a large pool of same items. The main products of the new era will be able to find in the group of Chinese products.

Mainly the Chinese products are very cheap with more features. While concerning the quality they happened to push back when compare the items with less features. The most famous iPhone of this technical world also have its exact copy from the china with all the features of the apple iPhone. The entire Chinese product will be the exact copy of the original one.

Do you ever think about the success of Chinese products even though they are very cheap and low quality???

Yes!!! It is because of the bulk order and the bulk delivery. They will provide each item once it is a bulk order. Otherwise they won’t let the items to cross their border. We can’t get a single piece of the item from any of the Chinese wholesalers. If it is not a bulk order there won’t be any profit in the sale. Once the item is dispatched it is dispatched and the return within one month program will not be there. They will not give any guarantee or warranty to the items. So when the items get damaged the customer will be the victim and the manufacturer of China need not worry about that. He will get the amount what he wants.

IndianSpices4u.com – A dream business project

Today is a golden day in my life. The hard work of last 4 months come true and now we are on the fire of excitement.

We a group of 4 MBA students from London School Of  Management and Science launched a site to rectify the main problem of  Indians to collect Indian food items from distant places.

Normally in foreign countries Indians depend on distant shops for  Indian groceries which has Indian taste.They need to travel a lot for collecting the items as the shops are not frequent in all the areas.

In UK Indian food items are concentrated mainly  in East Ham, Croydon and Wembley. So people from the outer area  of London need to travel a lot to collect the Indian items from these places.  Its actually a big time constraint job and the travel expense is also very high.

Our site www.indianspices4u.com is a site for all the Indian food items which will be available in a single store .Here we have enclosed all Indian food items from the famous Brands like Double Horse, Melam, Pavizham, Periyar, Grandmas, Nirapara, Kerala Taste, and Eastern. We have introduced some new brands which are not available in UK at all which are ANNS, Brahmins, and PrimeRose. We have enclosed the main items of curry powders, rice, rice powders, masalas, dried items , ready to eat items, pickle and instant items.

We are JoePaul, John, Justin and Myself are colleges in MBA . We got this chance to work in this live business project through our director Mr.Augustin Chandy. The site was developed by an experienced Web Developer Mr.Albert Quintema who is a specialist in SEO works. It was really an unexplainable moments to work in this project. We had to meet the main food dealers give the orders, manage the importing of the food, and frankly speaking  the from the scratch operations have been done by us only.

We will be giving free delivery for all the orders more than 20 pounds of purchase. The delivery time will be messaged to the customers followed by a select service  ( IVR- Interactive Voice Response, an advanced technique which most of the shopping cart site  do not having this facility)that they will be  free to choose the delivery date once they are not available in the scheduled date.

The site contains a shopping cart facility through which the online business can be done. It is  very much user friendly and the customers will be free to use the site without any problems.They can pay the money through a bank pay or a credit card pay. Also there is an option to save the shopping cart once they are not willing to shop the items now but if they want it in some other time. There is another option to send e-mails to the site management team regarding any queries or for any clarification of the processes.

So all of you just go through www.indianspices4u.com the site, and promote us for the further development in a broad manner!!!

A Real Boxing Experience

Boxing day

You know what is boxing day???? Any wild guess???

Boxing day is a public holiday in most of the countries like UK, Australia, Canada, Ghana, Greenland, Germany, Hong Kong, New Zealand . People  celebrates it on 26th of December , just after the Christmas. In dictionary meaning Boxing Day is the first weekday after Christmas. Traditionally, 26 December was the day to open the Christmas Box to share the contents with the poor. Its a day when family members get together for a party and they enjoy with games and watching movies or games.

The reason that the December 26th was known as ‘Boxing Day’ was the fact that many centuries ago, the Lord and Lady of the manor/castle/estate gathered together at the manor house, the workers including those from the outlying fields, forests and streams, the day after Christmas Day and organized the distribution of the annual necessities, done according to the status of the worker and the size of the family.

Nowadays Boxing day is known as the “shopping day”. It is the time when shops have the sales and the lowest price selling strategies. The price decrees will be a dramatic surprise  as compared to the normal prices. This day will be  the largest revenue day in the year. In UK the revenue collected on boxing day of 2009 was 20% higher than the year 2008.

It is really a Boxing Day. Many retailers open the shop very early by 3.00AM. People used to sleep in front of the shops on 25th itself so that they can enter into the shop as soon as it opens. There will be a drastic rush to enter in the shop. Once inside the shop people rush to grab the items which they want. There also we can see the real POWER of “Boxing”.

The online version of Boxing Day is known as Cyber Boxing Day, which has the busiest online business.

It is really an amazing day regardless the BOXING experience, people hopefully get a value added service. But I don’t know the reality behind the sales.

The Mc D Balloon

It was my long cherished dream to get a balloon from Mc Donald’s.I have seen lots of balloons in front of many Mc Donald’s shops.So I thought its just for a publicity or its their marketing strategy. Actually this is one of the marketing strategies to advertise and encourage people especially children.Small kids are very much fond of this balloons and all…..aren’t they?????Yes…..The people know it very well and they have absolutely exploiting the case.

I used to look at the children who had got the balloons from there.I thought its only for small kids.That time i wish i were a small kid….Only to get the balloons.My friends used to tease me by making fun of me on this same thing.

We used to eat from Mc. D. We means me and my friends.So as usual last Monday we went to have a small break in Mc D.We have ordered the delicious big meal and the tastiest  chicken and bacon supreme(in the festive menu).That was very nice :-)…..While finishing the dishes  my eyes struck into the balloons that they have kept in the reception.I just told to my friend can we also get the same???

He asked me to ask to the till person and get the balloon.He challenged me like that.

At first I was very shy to ask.Then I thought y shouldn’t I?

If I get it I will gain a  Balloon and I loose a thank you.Other wise I loose 1 sorry. Both are very common and easily getting things in London compared to the Balloon.(plenty of sorry and thank you)

Anyway I went and asked him for the balloon.Suddenly he picked one yellow balloon and gave to me.

I was so happy .On seeing this the person next to me (he is a very old person I hope some 45 or so).He also asked for the balloon and got it.

See how people getting advantage of me. :-) :-)

So what you expect now……any moral……

DSC_0201 DSC_0199 DSC_0198

Nope……No Moral…..Its just a balloon…..he he he :-) :-) :-) 😉 😉

Businesses which can start with less than 1000 pounds.

girl-thinking-cap

We used to say many reasons for not starting a business.

The main reason is” I don’t have money”

But think…….

We can start a business even with less than 1000 pounds right.

Here I am sharing a small bunch of businesses which need only a small amount to start

  • House cleaning
  • Driving a taxi (first take a van as rent then you can buy own van)
  • Setting up a good consultancy in your current existing profession
  • A marketing stall
  • Trading on E-Bay
  • Sandwich/Pizza selling
  • Decorating
  • Party Player
  • Painting
  • Therapy practitioner

Once you come up with any such businesses please do share.It will be an interesting information to people who  thinks that business needs a “six or seven figure” amount to start!!!